With ever-growing speed, technology is developing; evolving into something we could never have foreseen. This is especially true in healthcare. And, as Minnesota’s healthcare sector is one of the most robust in the country, it comes as no surprise that technology is fast catching up with traditional modes of diagnosis and care.
Enter Treatment.com. On July 6th, 2017 Minnesota’s very own Treatment.com sent out a press release to let the world know about Merlin.
So what is Merlin, you ask?
Merlin is an “Enterprise Intelligence AI Platform (EIP) solution,” which creates an entirely new form of AI-based healthcare.
John Fraser, CEO of Treatment, is no stranger to the healthcare field and developing software for it. He has been involved in the founding and scaling of two successful companies that were later bought out: VisionShare in 2000, which became ABILITY Network, and ApeniMED in 2007.
He likens Merlin to gig-economy success stories; a more fluid way to view healthcare:
“This unique enterprise class intelligence platform brings forth an entirely new ethos to healthcare, more akin to Uber, Airbnb and Wikipedia, rather than traditional healthcare IT data models. Merlin’s Multi-Modular Enterprise architecture is built by physicians and has the ability to manage limitless categories of data consumers, diagnostic clinicians and commercial users, such as payers, ACO’s, clinical research organizations, pharma and the biotech world. Unlike other healthcare artificial intelligence companies, we target the point-of-care diagnosis and therefore can affect and impact all stakeholders in healthcare, globally.”
With its healthcare-wide reach of modules and applications, Merlin EIP will be an entirely new brand of healthcare software. By having such a wide reach, EIP will become a guiding force towards value-based care with its value exchange between all users, consumers, clinicians, and commercial. EIP provides financial, legal, and clinical risk mitigation and targets the safety of patients, cost of care, and overall healthcare outcomes, globally.
Merlin’s unique suite of modules and applications that serve the customer, clinical, and commercial stakeholders in healthcare. EIP allows for information exchange, commercial value exchange, and commercial software development. By delivering hybrid commercial pricing modules it challenges traditional care models as well, bringing costs down for users as efficiency continues to climb.
It’s quicker, more efficient, and ultimately cheaper than traditional healthcare models.
As Dr. Paul A. Markham, Chief Strategy Officer of Treatment, describes, “After decades of searching for a Healthcare IT Unicorn, I believe Treatment delivers the requirements. This incredible horizontal platform sets forth a framework allowing for multiple business models to be built and supported. Treatment’s physician-built platform serves the masses and the platform approach lays the foundation for many impactful tools to the market. Everything about Treatment is different, from the commercial platform ethos to the unique architecture, delivering a comprehensive set of Amazonian level possibilities.”
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