In less than a month, it will all come down to this: 2 teams, 1 championship, hundreds of millions of viewers around the world, and the very best commercial advertisements of the year (which, to many viewers, are the most important part of the game).
26 years have passed since Minneapolis last hosted the Super Bowl. This was back in 1992, when the Metrodome was still our largest sports venue (RIP). This year, Minnesota is hosting Super Bowl 52 in the Twin Cities at the brand new US Bank Stadium. And, apart from the hype for the actual game itself, the cities will be buzzing with world-class events counting down to SBLII kick-off on Sunday, February 4th.
The Nomadic Entertainment Group coins themselves on bringing a “personalized and premium entertainment experience to marquee events around the world.” For the Super Bowl, they will be hosting events at two venues in Minnesota:
“Club Nomadic is the world-famous traveling nightlife experience that served as the epicenter of entertainment last year in Houston, is bringing four days of world-class performances to Mystic Lake before and after the big game, February 1–4.”
They will be hosting 4 nights of concerts at Mystic Lake Casino within a traveling venue/event center located in the parking lot of Mystic Lake Casino.
Performances by: The Chainsmokers, Ellie Goulding & Kygo Florida Georgia Line, and Gwen Stefani.
Like Club Nomadic, Nomadic live will be hosting multiple musical performances at The Armory, Minneapolis’ newest venue. Like Club Nomadic, each night of Super Bowl weekend consists of performances from artists like Imagine Dragons, P!nk, and Jennifer Lopez.
Besides the Nomadic events, the Super Bowl festivities will be in full effect starting January 26 and running through to February 4, 2018. Events can be found throughout the Twin Cities, with something new and different happening for the full 10 days before kick off.
To name a few: The St. Paul Winter Carnival will run an extra week to connect with the Super Bowl, featuring a 70-foot Ice Palace (read more about the Ice Palace here) as well as ice sculptures and an enormous ice slide at CHS Field. Also worth checking out is the Bold North Zip Line, a zip line across the Mississippi River and into the downtown Minneapolis skyline, The Super Bowl Experience at the Minneapolis Convention Center, snowmobile stunts around the stadium, and a live broadcast of The Tonight Show with Jimmy Fallon at the Orpheum Theater following the game.