Yesterday, February 7, 2018, Patagonia launched a new initiative.
It’s a simple initiative, but with a decidedly grander goal: To save the planet.
Designed to connect people with the local grassroots organizations that are working to do just that, the Patagonia Action Works site provides us with any/all details on environmental nonprofits based on both our personal interests, and location. It also keeps us informed on environmental issues in these (our) areas, giving us an opportunity to attend events, e.g. fundraisers, petitions, and volunteer opportunities, in enough time to get involved.
Basically they find everything for you. You just have to show up.
Simply add your city and state, and select which causes interest you most, and you’ll get a whole dashboard of local initiatives available for your loving arms (effort).
Try it out for yourself here: Patagonia Action Works
“If you’ve been paying attention, you’ll know that things aren’t going very well for the planet,” Patagonia founder Yvon Chouinard says in the video (below). “It’s pretty easy to get depressed about it. I’ve always known that the cure for depression is action.”
And, you can count on Patagonia to actually have your back on the issues you care about: Over the course of the company’s 40-year history, they have raised almost $90 million in support of grassroots environmental organizations, local initiatives, and nonprofits.
And action close to home? Even better.
We’re much more inclined to get involved when we can actually see/touch/feel the results of the work we’ve done. Having a platform from which to dive in and actually get something done; a place we can go where we know we’re actually making a difference just might be what, well, actually makes a difference.
As Patagonia President and CEO Rose Marcario says, “The biggest question I get from our community and customers is, ‘What can I do to save the planet’ …This platform makes it easy to connect with organizations in your neighborhood who are working every day on local issues. We have decades of experience with these groups, and our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”
Watch the video below: